LOCK ON. SEASON UP. HIT THE FLAVOR TARGET.
Great beef deserves more than ordinary seasoning.
When the mission calls for bold, savory steakhouse flavor, deploy HARD TARGET Steak & Beef Rub™ from OOH-RAH Seasoning®.
Personally developed by Founder and retired U.S. Marine Gunnery Sergeant Joseph “Gunz” Simmons, HARD TARGET™ was created for beef lovers who demand serious flavor from the first bite to the last.
This robust blend brings together coarse pepper, sea salt, smoked paprika, garlic, onion, and complementary spices to build a rich, savory crust while enhancing the natural flavor of your favorite cuts.
Whether you're searing a ribeye, grilling burgers, smoking brisket, or preparing a Sunday roast, HARD TARGET™ delivers the bold steakhouse character your beef deserves.
BUILT FOR THE BEEF MISSION
From hot cast-iron skillets to backyard grills and slow-smoking pits, HARD TARGET™ is ready for deployment.
Its savory, pepper-forward profile complements the natural richness of beef, while a touch of sweetness and citrus helps round out the flavor.
Season with confidence. Cook with purpose. Deliver the hit.
MISSION READY FOR:
Steaks: Ribeye, New York strip, filet mignon, sirloin, and T-bone
Burgers: Smash burgers, grilled patties, and thick steakhouse burgers
Brisket: Smoked brisket and beef burnt ends
Roasts: Prime rib, chuck roast, and beef tenderloin
BBQ Favorites: Beef ribs, tri-tip, and smoked chuck
Everyday Beef: Ground beef, meatloaf, and steak bites
Cast-Iron Cooking: Pan-seared steaks and skillet beef
FIELD INSTRUCTIONS
For steaks: Pat the meat dry, season both sides evenly, and allow the seasoning to adhere before cooking. Grill, smoke, or sear to your preferred doneness.
For burgers: Season patties just before grilling or searing.
For brisket and larger cuts: Apply an even coating over the surface before smoking. Adjust the amount based on the cut and your desired flavor intensity.
FLAVOR PROFILE
Taste: Savory • Pepper-Forward • Smoky • Garlicky • Subtle Sweetness
Heat Level: Mild — with a noticeable black pepper finish.
Versatility: Steaks | Burgers | Brisket | Beef Ribs | Roasts | Grilling | Smoking
FROM OUR FOUNDER
HARD TARGET™ was developed with one objective: bring bold, balanced flavor to beef without burying the character of the meat.
Crafted with the discipline, attention to detail, and pride behind OOH-RAH Seasoning®, this blend is ready for everything from a weeknight burger to your next backyard barbecue.
One target. Maximum flavor.
PRODUCT DETAILS
Net Weight: 3.5 oz (99 g)
Made in Texas | Veteran-Owned & Operated
OOH-RAH Seasoning® — DISCIPLINE • PRIDE • FLAVOR
LOCK ON. SEASON UP. HIT THE FLAVOR TARGET.
Great beef deserves more than ordinary seasoning.
When the mission calls for bold, savory steakhouse flavor, deploy HARD TARGET Steak & Beef Rub™ from OOH-RAH Seasoning®.
Personally developed by Founder and retired U.S. Marine Gunnery Sergeant Joseph “Gunz” Simmons, HARD TARGET™ was created for beef lovers who demand serious flavor from the first bite to the last.
This robust blend brings together coarse pepper, sea salt, smoked paprika, garlic, onion, and complementary spices to build a rich, savory crust while enhancing the natural flavor of your favorite cuts.
Whether you're searing a ribeye, grilling burgers, smoking brisket, or preparing a Sunday roast, HARD TARGET™ delivers the bold steakhouse character your beef deserves.
BUILT FOR THE BEEF MISSION
From hot cast-iron skillets to backyard grills and slow-smoking pits, HARD TARGET™ is ready for deployment.
Its savory, pepper-forward profile complements the natural richness of beef, while a touch of sweetness and citrus helps round out the flavor.
Season with confidence. Cook with purpose. Deliver the hit.
MISSION READY FOR:
Steaks: Ribeye, New York strip, filet mignon, sirloin, and T-bone
Burgers: Smash burgers, grilled patties, and thick steakhouse burgers
Brisket: Smoked brisket and beef burnt ends
Roasts: Prime rib, chuck roast, and beef tenderloin
BBQ Favorites: Beef ribs, tri-tip, and smoked chuck
Everyday Beef: Ground beef, meatloaf, and steak bites
Cast-Iron Cooking: Pan-seared steaks and skillet beef
FIELD INSTRUCTIONS
For steaks: Pat the meat dry, season both sides evenly, and allow the seasoning to adhere before cooking. Grill, smoke, or sear to your preferred doneness.
For burgers: Season patties just before grilling or searing.
For brisket and larger cuts: Apply an even coating over the surface before smoking. Adjust the amount based on the cut and your desired flavor intensity.
FLAVOR PROFILE
Taste: Savory • Pepper-Forward • Smoky • Garlicky • Subtle Sweetness
Heat Level: Mild — with a noticeable black pepper finish.
Versatility: Steaks | Burgers | Brisket | Beef Ribs | Roasts | Grilling | Smoking
FROM OUR FOUNDER
HARD TARGET™ was developed with one objective: bring bold, balanced flavor to beef without burying the character of the meat.
Crafted with the discipline, attention to detail, and pride behind OOH-RAH Seasoning®, this blend is ready for everything from a weeknight burger to your next backyard barbecue.
One target. Maximum flavor.
PRODUCT DETAILS
Net Weight: 3.5 oz (99 g)
Made in Texas | Veteran-Owned & Operated
OOH-RAH Seasoning® — DISCIPLINE • PRIDE • FLAVOR
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