Precision. Power. Performance.
Not every cut of beef deserves an ordinary seasoning.
Hard Target™ Steak & Beef Rub was personally developed by Founder and retired U.S. Marine Gunnery Sergeant Joseph "Gunz" Simmons for those who believe great beef should be enhanced—not hidden. Every ingredient was carefully selected to complement the natural flavor of premium steaks, burgers, brisket, roasts, and wild game while creating a rich, savory crust that's worthy of the centerpiece of your table.
Inspired by the military principle that precision matters, Hard Target™ was built with one objective: deliver consistent, mission-ready results every time you fire up the grill, smoker, or cast-iron skillet. Whether you're cooking a perfectly marbled ribeye, a backyard burger, or a slow-smoked brisket, this blend brings out the best in every bite.
As one of only three blends selected for the exclusive Founder's Series™, Hard Target™ represents the passion for quality, craftsmanship, and attention to detail that defines OOH-RAH™ Seasoning. Every bottle is hand-filled, labeled, and packaged with the same discipline, pride, and commitment that shaped more than two decades of military service.
This special America 250 Commemorative Edition proudly honors the 250th Anniversary of the United States, celebrating the strength, resilience, and determination that have defined America since 1776.
When the target is exceptional flavor, there's only one mission.
Hit the mark every time.
Mission Ready For
Steaks
Burgers
Brisket
Prime Rib
Beef Ribs
Tri-Tip
Roasts
Meatloaf
Wild Game
Venison
Elk
Bison
Flavor Profile
A bold blend of garlic, cracked black pepper, savory herbs, and premium spices designed to build a rich, flavorful crust while allowing the natural taste of the meat to remain the star of the meal.
Heat Level: 🟢 Mild
Bottle Size: 3.5 oz (99 g)
Precision. Power. Performance.
Not every cut of beef deserves an ordinary seasoning.
Hard Target™ Steak & Beef Rub was personally developed by Founder and retired U.S. Marine Gunnery Sergeant Joseph "Gunz" Simmons for those who believe great beef should be enhanced—not hidden. Every ingredient was carefully selected to complement the natural flavor of premium steaks, burgers, brisket, roasts, and wild game while creating a rich, savory crust that's worthy of the centerpiece of your table.
Inspired by the military principle that precision matters, Hard Target™ was built with one objective: deliver consistent, mission-ready results every time you fire up the grill, smoker, or cast-iron skillet. Whether you're cooking a perfectly marbled ribeye, a backyard burger, or a slow-smoked brisket, this blend brings out the best in every bite.
As one of only three blends selected for the exclusive Founder's Series™, Hard Target™ represents the passion for quality, craftsmanship, and attention to detail that defines OOH-RAH™ Seasoning. Every bottle is hand-filled, labeled, and packaged with the same discipline, pride, and commitment that shaped more than two decades of military service.
This special America 250 Commemorative Edition proudly honors the 250th Anniversary of the United States, celebrating the strength, resilience, and determination that have defined America since 1776.
When the target is exceptional flavor, there's only one mission.
Hit the mark every time.
Mission Ready For
Steaks
Burgers
Brisket
Prime Rib
Beef Ribs
Tri-Tip
Roasts
Meatloaf
Wild Game
Venison
Elk
Bison
Flavor Profile
A bold blend of garlic, cracked black pepper, savory herbs, and premium spices designed to build a rich, flavorful crust while allowing the natural taste of the meat to remain the star of the meal.
Heat Level: 🟢 Mild
Bottle Size: 3.5 oz (99 g)
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